The start of something special...

Marketing Manager

Vital Statistics

Title: Marketing Manager

Reports to: Sales Director 

Location: Manchester Office

Type: Permanent, Full Time

About BCN

BCN Group is a fast-growing provider of IT managed solutions to UK businesses. We provide a full suite of solutions comprising on-premise, hybrid and cloud hosting solutions, Azure cloud migration services, application support, voice solutions, data management and hardware sales and maintenance.

Having recently secured investment from Beech Tree Private Equity, our strategy is to continue our growth organically but to also make a number of strategic acquisitions.

Focus of the role

BCN Group Ltd are recruiting for a Marketing Manager to join their growing team at their Head office by Manchester Airport.  The role encompasses the day to day marketing activities of the BCN Group and long-term marketing strategy for the company.

Duties of the role include:

– Managing all marketing for the company and activities within the marketing department.

– Developing the marketing strategy for the company in line with company objectives.

– Co-ordinating marketing campaigns with sales activities.

– Co-ordinating marketing events with campaigns and customers.

– Overseeing the company’s marketing budget.

– Work with technical teams as well as sales leaders to integrate and support sales activities and resources. 

– Supporting and driving joint initiatives and campaigns with partner and vendors.

– Creation and publication of all marketing material and content in line with marketing plans and sales initiatives.

– Planning and implementing promotional campaigns. 

– Working with specialist thought leaders in the business to promote and enhance the customer experiences and interest in our services and expertise. 

– Manage and improve lead generation campaigns, measuring results.

– Manage the company’s website, online content and work with all social channels and marketing platforms to promote the services and benefits of BCN Group. 

– Drive increased demand and lead generation from website, social, content related and campaign initiatives. 

– Overall responsibility for brand management and corporate identity

– Preparing online and print marketing campaigns.

– Monitor and report on effectiveness of marketing communications.

– Creating a wide range of different marketing materials.

– Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

– Analysing potential strategic partner relationships for company marketing.

 

Requirements of the role

– At least 3 years in a similar Marketing role as Marketing Manager or Marketing Lead.

– Strong analytical and project management skills.

– Confident and dynamic personality.

– Strong creative outlook.

– Proven results in business to business lead generation

– Experience working with the Technology solutions sector

Proficiencies:

– Experience of media applications, social media and tools such as Google Analytics and emailing platforms would be necessary.

– Proven experience of managing metrics such as monthly ROI campaign reports is essential 

– Attention to detail and copywriting skills will be necessary for the role

– Design, HTML and WordPress development skills would be of additional benefit to this role

Soft Skills:

– Ability to work with different stakeholders.

– Highly motivated.

– Creative.

 

Why BCN?

BCN is an award-winning provider of IT Solutions and Cloud Services, based near Manchester Airport. We are ten years old but have the feel and energy of a start-up.

Keeping our customers happy is our biggest driver – it’s what sets us apart from our competition – and we’ve retained a Net Promoter Score of 89% despite doubling in size.

Our environment is fun, fast-paced, energetic and very much focused on customer service while growing our account base through the acquisition of “new logo” accounts. We work hard and play hard – it’s a sociable place to work; there is free gym membership, 6-a side football and Pilates classes as well as nights out on a regular basis.

We recently secured investment from Beech Tree Private Equity to help us grow through acquisition, but we must also maintain our organic growth of 25% Year On Year. To that end we need to increase our online activity, build up our brand and generate more inbound leads for our salespeople. These leads can be vendor-driven or BCN services-specific – both are very important to us as they help us with our growth ambitions.

We’re looking for someone that wants to engage with the Sales team and help make a difference!

 

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What we look for

Passion

We want people that love what they do. If your heart isn’t in it, then why are you doing it?

Commitment

Our customers always come first. And actions speak louder than words.

Team

We encourage people to help others. It’s what makes a team great/.