Digitaltransformation for The RAC

Client summary

The Royal Automobile Club is one of the world’s foremost private members’ clubs, offering first-class facilities across two distinctly different clubhouses. The Pall Mall clubhouse, set in the heart of the St James’s area of London and The Woodcote Park clubhouse and estate, set in 350 acres of beautiful Downs countryside in Surrey.


Royal Automobile Club managed their internal communications to promote club news, events, ongoing club activities and general club information using a mainly email based messaging process.

They required an intranet to replace this process and modernise the workplace by improving communication and collaboration within the organisation.


RAC had adopted and were utilising Microsoft Office 365 throughout the organisation, so it was a logical step to use SharePoint Online as the framework for their new intranet. BCN Group utilised the resources available within Office 365 and SharePoint Online to design and develop RACER (Royal Automobile Club Employee Resource) the name given to their new Intranet by RAC. RACER provides a central hub for their 300 members and staff to communicate more effectively from wherever they are on a PC or mobile device using a web browser or the SharePoint App.