Exclusive New Research: Aspirations & Applications of AI in Social Housing
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New Research: AI in Social Housing - Aspirations and Applications

Release date: 2nd September 2025

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New Research Reveals Gaps in AI Strategy, Skills, and Data Readiness of England’s Housing Associations

The research, by lead researcher Dr. Simon Williams, reveals that while AI adoption is growing in the social housing sector, most organisations are unprepared to harness its full potential.

Get your copy now and read all the findings.

  • AI adoption is rising, but without strategy

  • Staff see benefits of time saving, better communication and productivity, but don’t fully trust AI.

  • Confidence and training are lacking

  • Data quality is a major barrier with a significant gap in data readiness across housing associations.

  • Download the new research

  • About the research

    Objective: To gain a better understanding of current AI technology adoption and future aspirations for AI usage to support service improvements.

    Conducted by: Dr Simon Williams, Service Insights Ltd, sponsored by BCN.

    Research set:

    • 10 x English Social Housing Providers included in the research – small, medium, large.
    • 220 survey respondents
    • 50 in-depth interviews

    This research follows from ‘The Data Challenges in Social Housing’  that was designed to explore data challenges in social housing to better understand the influence of data on service quality and opportunities for improvement.

Expert View

Housing associations need support to move from experimentation to strategic, ethical, and impactful AI adoption so that they can deliver the efficiency and productivity gains that AI can deliver for their staff and tenants. The associations need clear leadership, policy development, and structured implementation plans to address the issues the research raised.

Mark Rotheram

CTO, BCN

HARNESSING DATA TO DRIVE POSITIVE CHANGE

BCN works with social housing providers throughout the UK, helping them to use data and AI more effectively to drive change.

We understand the breadth of data housing providers are working with, as well as the sector’s new and evolving targets. We also know that many providers are operating with archaic, disparate systems, but that the challenges remain the same, whether you have thousands of properties or 10. The key is to maximise operational efficiency and make better decisions by providing access to the right data, at the right time, to the right people.

We can help you with:

  • Strategic AI integration
  • Tailored adoption training
  • Robust data infrastructure

 

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